Labeling
Our labels and secondary packaging are a key touchpoint with consumers. They offer a unique platform to provide actionable advice that research has shown potentially influences drinking behaviors. Many countries do not require guidance labels.
Ambition
To place a guidance label on all of our beer products in all of our markets by the end of 2020. Increase alcohol health literacy by the end of 2025.
Progress
Our city pilots program demonstrated that there are three interventions that can be most impactful in reducing in reducing the harmful effects by drinking: road safety, responsible beverage service, and screenings and brief intervention.
Today, in partnership with local experts governments and the AB InBev Foundation, we are supporting 72 interventions across 24 countries that use evidence-based techniques validated in the original city pilots.
Our Other Smart Drinking Goals
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