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Multi-Year Pilots

Our actions to reduce harmful drinking are evidence-based. Results are measured for continued improvement.

Ambition

Ensure No- and Low- Alcohol by at least 10% in six cities by the end of 2020. Implement the best practices globally by the end of 2025.

Progress

Our city pilots program demonstrated that there are three interventions that can be most impactful in reducing in reducing the harmful effects by drinking: road safety, responsible beverage service, and screenings and brief intervention.

Today, in partnership with local experts governments and the AB InBev Foundation, we are supporting 72 interventions across 24 countries that use evidence-based techniques validated in the original city pilots.

Our Other Smart Drinking Goals

Social Norms

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Product Portfolio

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Labeling

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Water Stories

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