AB InBev Foundation is Powering Early Entrepreneur Programs in Brazil and the US

Posted: February 15, 2022
AB InBev Foundation is Powering Early Entrepreneur Programs in Brazil and the US

AB InBev Foundation is Powering Early Entrepreneur Programs in Brazil and the US.
Through a grant from the AB InBev Foundation, an independent non-profit organization focused on empowering change-makers in local communities, two new programs were launched in Brazil and the U.S. focused on supporting early-stage entrepreneurs from underrepresented backgrounds, called SOMAR and the Early Entrepreneur Bootcamp, respectively. The programs both provide virtual skills-based training and equity-free funding to support launching and growing a business.

About the AB InBev Foundation .
The AB InBev Foundation was created in 2017 with a mission to reduce the harmful consumption of alcohol globally and bring scientific rigor to the pursuit of our Global Smart Drinking Goals. In 2020, the Foundation expanded their mission to actively work to advance a broader set of the United Nations Sustainable Development Goals. The AB InBev Foundation is determined to bring together innovative ideas, talent, and technology, empowering the change-makers in communities to catalyze sustainable social impact.

Accelerating entrepreneurs in Brazil
In Brazil, SOMAR is focused on accelerating low-income entrepreneurs from the east zone of São Paulo. The program will select 100 businesses which will receive training in business management, finance, digital marketing, sales and communication to accelerate their business. From the cohort, 20 businesses will be selected to receive additional mentorship and financial grants. Businesses will be evaluated by a selection panel according to the level of innovation, impact and income generation potential in the community and development throughout the Program. Interested businesses and entrepreneurs are encouraged to apply at by March 13, 2022.

SOMAR launches with support from B2Mamy , an innovation hub supporting women leaders and mothers and Gerando Falcões , an ecosystem of social development in low-income communities. In addition to the support from the AB InBev Foundation, the program is also sponsored by ZX Ventures, our investment and innovation group.

“Strong partnership with communities is always a critical pillar in all our work” said Tom Achoki, Senior Director of Strategy and Impact, AB InBev Foundation. “Through these programs we seek to support and empower early-stage entrepreneurs from underrepresented populations to actively participate in business creation and contribute to the well-being of their local communities”.

Launching entrepreneurs in the US
In the US, the Early Entrepreneur Bootcamp is focused on supporting early-stage entrepreneurs from underrepresented populations. During the six-month journey, entrepreneurs will participate in the program virtually, and primarily focus on skill-development workshops covering topics ranging from design thinking and customer discovery, to leadership, communication, and pitching. Founders who successfully complete the attendance and participation requirements of the Early Entrepreneur Bootcamp will also receive a $5,000 non-dilutive grant to help kickstart their business.

The program is powered by the AB InBev Foundation and Future Founders , one of the nation’s largest communities of young entrepreneurs & leaders.

“Community fuels entrepreneurship and is at the core of every program we offer to young founders,” said Scott Issen, President & CEO of Future Founders. “We are thrilled to work alongside the AB InBev Foundation to build another community-driven program to support underrepresented founders and help develop the next generation of entrepreneurs.” Applications for the Early Entrepreneur Bootcamp close on March 16, 2022 at 11:59PM ET. To learn more and apply for the Early Entrepreneur Bootcamp visit

“The Foundation is determined to empower change-makers in communities around the world to catalyze sustainable social impact,” said Sam Stephens, Executive Director, AB InBev Foundation. “These early entrepreneur programs are a practical step towards that goal.”

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