For more than 140 years, Backus and Peru have been working together in union. Today, in the wake of COVID-19, it is even more important that we continue to work together to overcome the pandemic.  

Though Backus has stopped the sale and marketing of beer, supporting the measures dictated by the Government, the team is constantly evaluating how best to continue contributing to local communities. Backus has several active initiatives live throughout Peru, including: 

  • Donating and distributing emergency drinking water throughout the country. Over 1 million bottles of water have been donated to help organizations such as the Armed Forces, the National Police, the Lima Charity, and the Ate Hospital, as well as more than 30 municipalities. The Backus production plants are also supplying water to the tankers of public entities, and providing the groundwater supply for more than 3,600 vulnerable families over the next 90 days with the support of the National Water Authority (ANA) and the Ministry of Agriculture and Irrigation.

  • Strengthening the health care system, a key piece to fight against COVID-19, by helping to build a hospital for the heroes of Peru’s national police.

  • Supporting thousands of small retailers so they can continue distributing products to millions of families through the #YoMeQuedoEnCasa movement. The BackusYa.Pe platform allows for customers to order their favorite drinks online and have them delivered to their doorstep via secure home delivery, and “Tienda Cerca” platform allows users to find the store closest to their home, review their product availability and identify if they have a home delivery service. 
  • Helping restaurants and bars through 'Unidos en la Mesa’ a platform where consumers can buy consumer vouchers at their favorite restaurants and bars, which they will be able to enjoy when these establishments can return to operating with all the precautionary measures determined by authorities. 

For more information on Backus’ COVID-19 response, visit their website here.

These initiatives are just a few examples of what our colleagues and partners are doing around the world with ingenuity, agility and true sense of ownership. See more about AB InBev’s response to the pandemic here

#ElPoderDeLaUnión #TogetherAtADistance