Corona, the first-ever global beer sponsor of The Winter Olympics, debuted “Golden Opening,” a new film featuring Corona Cero following the Opening Ceremony of the Winter Games.
With a bold, nature-first creative statement, "Golden Opening” illuminates Livigno, transforming the alpine landscape into the centerpiece of its Golden Opening — a cinematic moment that celebrates the greatest arena of all: nature.
Created with draftLine Global and WINK, the film follows night skiers carving glowing paths across real alpine terrain — a striking metaphor for balance, presence, and connection with nature. Debuting alongside the Opening Ceremony and supported by OOH and paid social in key markets, it sets the tone for Corona Cero’s nature led creative throughout Milano Cortina 2026.
The creative represents the first golden moment of the Olympic Winter Games and brings Corona Cero’s “For Every Golden Moment” global platform to life, reminding people that meaningful moments can happen anytime, anywhere, or in any season, signaling that the golden moments of Milano Cortina 2026 have only just begun.
