The cancellation of Brazil’s annual Carnival celebrations amid a resurgence of COVID-19 has made this year’s celebrations look very different. Beyond disappointing partygoers, with no events, crowds or street parades, street vendors are missing out on what for many is the biggest payday of the year.

In partnership with Zé Delivery, Ambev has created the “Help a Street Vendor” movement, developing a platform to support vendors with financial aid in an effort to minimize the impact of the canceled celebrations. As many as 20,000 workers across Brazil are expected to receive aid of up to R$ 255 each by registering on the platform at www.ajudeumambulante.com.br.

Once registered and approved, vendors receive R$ 150 and a code to share with consumers. They then receive R$ 5 each time the code is used on Zé Delivery, with a maximum of 20 uses per vendor. Vendors who complete a professional course on responsible alcohol consumption available through the platform will also receive an additional R$ 5.

“Street vendors have always been there for us and our consumers at Carnival and this year is no different. We are thrilled to be able to help those who have always been part of our ecosystem,” says Ambev’s CEO, Jean Jereissati.

In addition to helping street vendors financially, Ambev is also donating over 5,000 coolers originally meant for Carnival vendors to store and transport COVID-19 vaccines. The coolers, which have been adapted for medical use, are made of polyurethane and have a thermometer for temperature control. They have been sent to the Health Departments in 26 States and the Federal District and have a capacity to store more than three million doses of the vaccine.

“Our role is to support the country in the vaccination campaign so that in 2022 we can enjoy a safe and fun Carnival again,” says Jereissati.

The distribution logistics will be managed by Ambev, with its partners Transportadora Real94 and LZN Logística, and have prioritized the States with the lowest income and the largest populations.