It’s enough to make anyone put on the brakes. The World Health Organization1 estimates that a staggering 1.35 million people lose their lives to road traffic crashes every year, while tens of millions more suffer injuries. And worse, in more than 100 countries, traffic fatalities are on the rise.

In support of the UN Sustainable Development Goal of reducing road traffic deaths and injuries by 50% by 2020, AB InBev has been working in collaboration with others to tackle the issue of road safety for years. Like any business challenge we’ve taken a data driven approach, by gathering data and insights, and most importantly by partnering with like-minded allies, including the United Nations Institute for Training and Research (UNITAR). In just two years we’ve made notable progress with UNITAR by helping to create safer roads for people in our local communities.

We look for partners that bring skills, knowledge, synergies and scale that complement ours. UNITAR’s unique capabilities as the training and research arm of the United Nations led to our joint development of the Management Practices for Safer Roads Toolkit, a practical, open-source toolkit that provides government officials, road engineers, policymakers, local NGOs and companies with best practices and instructions to identify and track where road crashes occur most, and make the necessary changes in their communities.

AB InBev CEO Carlos Brito and Executive Director of UNITAR Nikhil Seth shake hands at the 2020 World Economic Forum in Davos, Switzerland.

By extending our partnership with UNITAR through 2021, we aim to accelerate the impact and scale of toolkit implementation to ultimately save lives. Over the next two years, we will also test new technologies using artificial intelligence in Shanghai, and support government and municipal authorities to implement game-changing road safety solutions.    

No single company or organization can solve today’s greatest challenges alone. With UNITAR we look confidently to the future and what achieving our ambitious goals can bring: safer roads, lives saved and strong communities where we all can grow and thrive for the next 100 years and beyond.

1 https://www.who.int/news-room/fact-sheets/detail/road-traffic-injuries

Three reasons why AB InBev is committed to road safety

1. Our people. Every day our 175,000+ colleagues and their families travel the world’s roadways.

2. Our fleet. We operate one of the largest fleets in the world with over 40,000 vehicles

3. Eliminating drinking and driving. Impaired driving must be addressed and is essential to meeting our Global Smart Drinking Goals.