Partnering for community impact

Our first Global Smart Drinking Goal is to reduce the harmful use of alcohol by at least 10% in six pilot cities by the end of 2020. This goal is the cornerstone of our efforts to identify, test, and independently and rigorously measure and evaluate evidence-based interventions that are implemented in partnership with others, to reduce harmful use of alcohol.

The City Pilots will serve as laboratories for identifying not only initiatives worth scaling, but also those programs that are not effective at reducing harmful use of alcohol. The interventions within these pilots focus on addressing drinking and driving, underage drinking, binge drinking, or other issues of local relevance. This includes the provision of screening and intervention training for local health care providers which enables them to identify patients who are at risk of heavy drinking.

We will not only use the knowledge and lessons generated from this work to share best practices with others, but also to change and improve our own company's efforts. The six City Pilots are: Brasilia, Brazil; Zacatecas, Mexico; Johannesburg, South Africa; Jiangshan, China; Leuven, Belgium; and Columbus (Ohio), United States.


Our Stories

Our work in Zacatecas

Our city pilot in Zacatecas started in 2015 and has touched almost everyone in the city, including medical experts, employees, consumers and retailers. Watch the video to see some of the work we are doing there.