We believe in helping consumers understand why and how alcohol should be consumed within limits. That’s why we’re collaborating with partners to identify and implement evidence-based ways to increase alcohol literacy among consumers. We have committed to placing a guidance label on all of our beer products in countries without substantive labeling legislation by the end of 2020.
The AB InBev Foundation is supporting public health researchers at Tufts University School of Medicine to develop a consumer guidance labeling strategy for beer to promote alcohol health literacy and reflect the current evidence base for consumer labeling. As part of this work, Tufts has conducted a literature review and hosted a consensus conference to review the evidence in January 2018. More information is available here.
Alcohol literacy is critical to every job function within our company. In 2016, we launched a compulsory Alcohol Literacy Training program to better educate our colleagues. Understanding the risks of harmful consumption and the best practices of smart drinking is a responsibility every one of our colleagues shares.
XX BRAND, Ukraine
Victoria (Middle Americas)