At AB InBev, we innovate to help shape the future of beer, so we’re proud to be featured in Fast Company’s 2026 list of “Most Innovative Companies,” recognizing organizations that are transforming industries and shaping society.
At AB InBev, consumers are at the heart of everything we do. In an age defined by experiences, our brands show up where culture comes to life – helping create meaningful moments of celebration around the world.
Beer has always brought people together and as the world’s largest brewer, we take pride in having our brands at the heart of those moments. Through our megabrands mega platform strategy, we connect our brands to the biggest stages in sports and entertainment – from the FIFA World Cup and the Olympic Games to Live Nation concerts and streaming experiences on Netflix – meeting consumers where culture happens.
In 2025, Corona launched the Corona 100 platform to celebrate its 100th anniversary, beginning with a multi-year sponsorship of Copacabana Beach’s iconic concert series in Rio de Janeiro. The 2025 concert, headlined by Lady Gaga, brought together more than 2 million people – ranking among the five largest concerts in history and setting a new record for the largest performance by a female artist.
"To mark the 100th anniversary of Corona beer, AB InBev launched the Corona 100 platform—a celebration of the Mexican beer brand’s history and legacy. As part of that platform, the company also launched “Beach 100,” a guide to the top 100 beaches in the world, which was curated by a panel of oceanographers, surfers, free divers, and other beach experts.
Featured prominently on the list is Copacabana Beach in Rio de Janeiro, where as part of a multi-year sponsorship of an annual concert series, it sponsored a colossal, record-breaking free concert from superstar Lady Gaga. Attended by more than two million people, the event was among the top five most attended concerts in history. It now has the Guinness World Record for the largest performance by a female artist."
Our recognition in the “Events, Concerts, and Live Experiences” category of Fast Company’s “Most Innovative Companies” list reflects the strength of our megabrand mega platform strategy and the work of our teams and partners around the world who bring these experiences to life. Together, we’re building brands that people love and creating a Future With More Cheers.
