AB InBev returns to Cannes Lions International Festival of Creativity to learn and be inspired

Posted: June 26, 2023

Cannes Lions International Festival of Creativity is the world’s largest gathering of the creative marketing community and the most respected benchmark for creative excellence. For the last five years, AB InBev marketers have attended the event honoring extraordinary work in branded communications from over 90 countries, ranging from product and service development to creative strategy, execution and impact.  

At the 2023 festival, AB InBev made history as the first company to be named Creative Marketer of the Year (CMOY) for two consecutive years. The award recognized our “sustained creative excellence that has driven sustainable business growth—as well as [a] body of Lion-winning work amassed over a sustained period of time, and reputation for producing brave creative and innovative marketing solutions.”    

“Every year our teams leave Cannes humbled and inspired,” said Marcel Marcondes, Chief Marketing Officer of AB InBev. “We will continue to learn, to be ambitious and create effective solutions to business and consumer problems. Our journey towards creative excellence never ends.”   

Two AB InBev campaigns were presented with Titanium Lions this year, recognizing ‘game-changing creativity’ and our focus on creating meaningful connections with consumers:

  • Corona Extra Lime, a campaign from draftLine, our in-house creative agency. It is the first Cannes win for our team in China.

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  • #BringHomeTheBud, Budweiser’s 2022 FIFA Men’s World Cup campaign created with agency partner, Wieden+Kennedy.

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This year AB InBev also partnered with Cannes Lions to launch the Jodi Harris Scholarship, named in honor of our former AB InBev Global Vice President of Marketing Culture and Capabilities, who passed away in May 2022.

Ten emerging marketing leaders were selected for the program with the aspiration to help propel their careers into senior positions. Recipients participated in a fully funded, curated program during the festival.

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