First-ever no-alcohol beer sponsor of Olympic Winter Games celebrates “For Every Golden Moment” platform with consumers globally
What began at the Olympic Games Paris 2024, Corona Cero’s Olympics partnership reinforces that beer and sports are better
together by offering consumers more choices for any occasion. Corona Cero’s role
reflects AB InBev and the International Olympic Committee’s (IOC) shared commitment
to responsible consumption, connecting fans and athletes of a legal drinking age
to a fresh perspective on relaxation and celebration.
“Together with the IOC, we are creating unforgettable
experiences for consumers and athletes, where beer and sport come together in celebration
of the Winter Olympics,” said Richard Oppy, AB InBev Global President, Premium Brands.
“Corona Cero’s momentum since its Paris debut reflects the growing global demand
for balanced choices, and we are proud to bring messages of connection, moderation,
and celebration to the Games.”
A Global Platform
for All Golden Moments and Seasons
While the brand’s heritage has long embodied the spirit of
the beach, Corona Cero reimagines its “For Every Golden Moment” platform for the
Winter Olympics, celebrating both Olympic triumphs and the golden moments in everyday
life that transcend all seasons. Whether breaking world records, connecting with
friends, or enjoying a sunset on a snowy mountain, “For Every Golden Moment” reminds
people that these meaningful moments can happen anytime or anywhere.
To kick off the platform, citywide takeovers have launched
in key markets, featuring dynamic out-of-home and digital media to celebrate 100
days until the Olympic Winter Games. The “For Every Golden Moment” platform will
then scale across more than 25 select markets worldwide, including brand activations,
product sampling with Corona Cero’s iconic lime ritual, athlete engagement, experiential
and trade programs, and the debut of Olympic-themed bottles.
“The Olympic Games bring people together to celebrate humanity’s
greatest achievements, and we are pleased to have Corona Cero continue as part of
that celebration,” said Anne-Sophie Voumard, Managing Director, Television and Marketing Services
from the IOC. “Corona Cero’s
golden moments began a tradition for fans of a legal drinking age worldwide, and
we are excited to see it come to life even further this winter.”
The platform is anchored by an anthem film, titled “For Every Golden Moment,” created in partnership with a curated global team at creative agency, Grey. The hero film features speedskater Irene Schouten (Netherlands), alongside snowboarders Mark McMorris (Canada), Billy Morgan (Great Britain), and Ayumu Hirano (Japan), among others. The film combines iconic Olympic footage and everyday imagery, drawing parallels with real-life events, both big and small, to show that golden moments can be experienced anywhere in the world.
A Fast-Growing Global Brand
Since its activation at Paris 2024, Corona Cero has expanded its global presence to over 55 countries and has become the fastest-growing brand within AB InBev’s balanced choice portfolio. In a year where Corona is celebrating its 100th anniversary in 2025, Corona Cero has achieved high double-digit growth, further cementing its leadership in the no-alcohol beer category and showcasing the momentum behind AB InBev’s Worldwide Olympic Partnership (TOP) with the IOC, now extended through 2032.
To learn more and to join the celebrations throughout Milano Cortina 2026, visit Corona on YouTube, and follow @corona on Instagram using the hashtag #GoldenMoments.
