Michelob
ULTRA Moves Into Top 5 Most Valuable Beer Brands Globally
AB
InBev Brands Represent 8 of the Top 10 Most Valuable Beer Brands Globally
Corona has been recognized as the most valuable beer brand in the world for the second consecutive year in Kantar's BrandZ 2025 Most Valuable Global Brands report, released today. Eight out of the 10 most valuable global beer brands belong to AB InBev, according to the report ranking the top brands in the world.
In 2024 AB InBev produced all-time high revenue and 15% Underlying EPS growth. The year marked double-digit growth for Corona outside of its home market of Mexico and triple-digit growth of its no-alcohol brand Corona Cero. Corona Cero is the first beer brand to sponsor the Olympic Games making its debut in Paris 2024. In 2025, Corona is celebrating its 100-year anniversary with events all over the world through its “Corona 100” platform.
Corona is followed by Budweiser, the second most valuable beer brand in the world. Michelob ULTRA moved up one spot to #5 amongst beer brands globally.
Michelob ULTRA has also been named the winner of the Kantar Brand Growth Award in the U.S., presented to the brand that achieved the greatest year-over-year increase in brand value. The award recognizes a brand’s ability to lead with relevance, earn trust at scale, and drive measurable impact through strategic clarity and marketing excellence.
“For Corona to be recognized as the most valuable beer brand in the world in the same year the brand is celebrating its 100-year anniversary shows the power of building brands for the long-term. And as the fastest growing beer brand in the U.S.*, Michelob ULTRA was recognized with the Kantar Brand Growth Award,” said Marcel Marcondes, Global Chief Marketing Officer, AB InBev. “Having 8 out of the top 10 beer brands in Kantar’s BrandZ rankings reflects our focus on growing our megabrands through consumer-centricity, consistency and effectiveness.”
The global report, which marks its 20th anniversary in 2025, has become an authoritative source for understanding the value and impact of brands in a dynamic market landscape.
“With the right level of investment and strategic focus, brands have huge potential to drive growth for their owners,” said Chris Jansen, Kantar CEO. “Anheuser-Busch InBev is a perfect example of this in action – through Corona and their other brands, they have mastered the ability to cut through in the face of changing consumer behaviour. Congratulations to all their teams.”
Published annually, the Kantar BrandZ Most Valuable Global Brands report ranks the world’s top brands across categories, providing valuable insights into shifting consumer preferences, brand performance, and industry trends. The foundation of Kantar BrandZ lies in its robust methodology, which combines consumer perceptions with financial data to present a holistic view of a brand’s value as a corporate asset.
*Circana Total U.S. MULC through
5.4.25
